“Research can bite you in the ass a little bit, because of what’s been popular so far. You can fall into the trap of ‘if I want to create something that girls are going to like, it’s gotta have pink, it’s gotta have baking, it’s gotta have princesses’,” she said.
— Debbie Sterling, GoldieBlox (Diversity in children's apps: "Gender depictions tend to be very stereotyped" | Technology | The Guardian)
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